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Live video streaming found its footing nearly a decade ago when sites like Livestream and Ustream emerged. However, back then, brand marketers felt lukewarm about the technology — bandwidth was limited, audiences were extremely niche, and the stakes of live broadcasting seemed too high. But now, with Facebook pushing the option to its huge user base, YouTube announcing the integration of mobile live streaming on its platform, and news outlets like Wall Street Journal, NBC, CBS, and Fox News trying their hand at it, brands are having a hard time resisting this now-viable marketing avenue. In fact, a recent poll found that 44 percent of executives live-streamed an event in 2015, while another 20 percent plan to try it by the end of 2016. What used to be seen as an underground activity that attracted a limited audience is quickly becoming the next big technology trend in marketing. In this video, CMO of REP Interactive, Chris Carter gives his top tips for live streaming video. www.repinteractive.com www.smartinsights.com Full article: http://www.smartinsights.com/digital-marketing-platforms/video-marketing/3-ways-brands-can-capitalize-on-live-video/ email info @ repinteractive.com for more information Twitter: @repinteractive & @repcarter Facebook: https://www.facebook.com/repinteractive/ Instagram: @repinteractive
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