How to Write a Good Brand Query #brandwatchtips

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In this edition of #brandwatchtips we will talk you through the five steps needed to write a brand query. Writing a good query is key to getting data relevant to you and get rid of any spam or mentions that are not important to your brand. 1. Do your research 2. Start simple 3. Add in context & exclusion terms 4. Test, test, test 5. Use pronouns Find out more here: http://www.brandwatch.com/2014/08/write-good-brand-query/ _______________________________________ Brandwatch is powerful social media monitoring, analytics and intelligence tool. Grow your presence, track your influence and understand your audience. Subscribe now for regular webinars, expert interviews and #brandwatchtips. • Get a demo of Brandwatch ➡ http://www.brandwatch.com/demo • Brandwatch ESPN Case Study ➡ http://www.brandwatch.com/case-study-espn/ • Brandwatch Consumer Tech Report ➡ http://www.brandwatch.com/report-consumer-technology/