SNAKES ON A PLANE Banner Ad Generator

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The online marketing for Snakes On A Plane was driven early on by user-generated content. Heavenspot created the popular Banner Ad Generator: an online tool that allows users to create their own banner ad promoting the movie. The generator allows users to upload their own image and taglines or choose from a library of content. Users could then copy and paste HTML code so the ads could appear on their site. There is even an option to include a ticketing widget. For even more interactivity, the Generator was co-opted by IGN for a promotional contest awarding the most interesting banner ad.